See how your rating, review volume, and the language customers use compare with the whole market — drawn from 3,072 public reviews across 110 agencies, anonymised and analysed.
Ratings cluster hard at the top of the scale, but the distribution is not uniform. A clear majority of reviews award five stars, with a smaller, stubborn tail at one — the exact split, and which agencies sit where, is in the report.
Nearly nine in ten reviews award five stars, yet a stubborn minority sit at one. That tail is not spread evenly across the market — and it is the quickest way to separate the strong agencies from the rest.
Beyond the star rating, we read the language of every review. Net sentiment and the dominant emotions point the same way — with a small, consistent minority that does not.
Each point is one agency, placed by its average rating and how consistent that rating is across reviews. The dashed lines mark the market median, splitting the field into four groups — the report names every point.
We count every two-word phrase customers use, then rank them. These are the most common across the market — with anything that names a business removed.
The market talks about ease and reassurance — “whole process”, “stress free”, “start to finish”.
The report breaks these phrases down by agency, so you can see which promises each competitor is actually keeping.
Most review analysis reads a handful of reviews and calls it a trend. The Review Census reads every public review for every agency in the market — so the figures describe the whole market, not a slice of it.
3,072 reviews across all 110 Leeds agencies. Nothing sampled, nothing cherry-picked.
Every figure is placed against the market median, so a rating means something relative to the agencies next door.
Rating, sentiment, emotion, phrase frequency and consistency, read together — not a single blended average.
You will receive the full market research report for estate agents in Leeds, covering the twelve months to 30 June 2026. As an estate agent in Leeds, £50 comes off the standard £149 price.